Sterling Automotive Design makes Davanti official tyre partner

Vehicle customiser Sterling Automotive Design has signed a new partnership with Davanti Tyres. Blackburn-based Sterling is a new design house specialising in reimagining iconic vehicles with British style. Their work includes bespoke full-vehicle, premium customisations and lighter-touch enhancements to external bodywork or upholstery. Sterling brand director Doug Topott said fellow British brand Davanti shares “a similar ethos” to the company.

“Davanti and Sterling share many values,” he said. “We are both British brands with a similar ethos.

“Sterling aims to take iconic vehicles and inject them with an individual, uniquely British sense of style. We want people to see and recognise a vehicle, but for it to be apparent that it is very different. We make every vehicle special.

“Aesthetically Davanti’s range of tyres have exactly the right look to complement Sterling’s own design cues. It may seem unusual to consider the look of tyres on a vehicle but they are very visible. When you are creating the lines and shapes that we are, the tyres need to look like they belong and Davanti tyres do.

“The other vital aspect of the partnership is performance. Sterling customers want to stamp their individuality on a vehicle, but they also love driving and they want to get the best performance.

“When we researched Davanti’s intensive testing programme and saw the results across their range we knew that this was the right tyre brand for us.”

Davanti Tyres sales director for the UK and Ireland Sean Maddocks said that the partnership broke new ground for the tyre brand. “From the very beginning Davanti has committed itself to producing high performance tyres that are comparable to established brands in all ways, from practical performance to premium looks.

“By creating a new partnership with Sterling Automotive we are underlining the exceptional level of quality and design that goes into every one of our products.

“We are proud to join forces with Sterling and are excited to see where this partnership will take both brands as we move forward.”