Pirelli partners Trek-Segafredo cycling team

Pirelli has partnered with the prestigious World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team’s athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli’s P Zero Velo Tubular tyres.

With this new partnership Pirelli continues its path in cycling at the highest levels, which it began in 2017. This continuation in the bicycle sector is a natural step for the company: bicycles are a sustainable medium with zero environmental impact, which aligns with Pirelli’s strong key values, as Pirelli is a world leader in sustainability and was named in 2019 as the number one leader in the automotive sector.

The technological aspect is at the core of this partnership with the Trek-Segafredo team, as it will also see a continuous comparison and technical development on the product, with particular emphasis on the new P Zero Velo tubulars. The result of this process of performance testing and validation, which will continue race after race, will lead to an improvement of the product which will then be made available by Pirelli for all fans.

After the Mitchelton-SCOTT World Tour team, which was also renewed for 2020, Pirelli will outfit another great team from the top UCI circuit, preparing to face a 2020 season of great cycling.