‘Unprecedented growth’ for CAM Online Tyre Catalogue

CAM’s Online Tyre Catalogue (OTC) now includes 600 brands and more than 326,000 individual products on the back of “unprecedented growth in the last 12 months,” the company states The central tyre data hub includes labelling information where applicable, product size data, and visuals across all available categories of tyre. Users can access the data anywhere in the world.

The data on OTC is stored in the Cloud and is constantly updated, cleansed, formatted and indexed to ensure only the latest information and items are available to view. This increases the efficiency of tyre wholesalers and retailers by enabling them to enhance their product data and stock management function and help deliver additional accuracy to their sales processes for the benefit of their customers, both trade and consumer.  It allows subscribers to view their stock profile in a highly informed and effective way which helps when receiving orders from customers and placing orders on suppliers, minimising inaccuracies within the supply chain.

Mike Allen, managing director of CAM, says, “OTC was launched in 2011 and our collaborative approach with our customer partners has enabled CAM to provide users with access to the most accurate wide-ranging and up-to-date data on the market, which, in turn, has led to more brands seeing the benefits of adding their information to the platform.”