New sales director at STARCO

Christian de Wit will join STARCO on 1 January as sales director and head of global sales. His primary tasks in this role will be to lead and develop the company’s sales organisation, strengthen market position and grow each STARCO segment. He will report to chief executive officer Richard Todd and join the management team.

De Wit brings extensive wheel and tyre industry experience with him. His most recent position was EMEA region sales and product development director at The Carlstar Group, a function he performed for five years. De Wit spent a total of ten years with the company, and before that worked for Apollo Vredestein for close to five years, including a three-year stint in the UK as sales manager for the South East Anglia region.

“I’m pleased to welcome Christian to our team. He brings extensive experience from the industry, a strong track record, and a great personality,” states Richard Todd. “I’m sure he is the right person to support our growth ambitions in the coming years and develop our relations with existing and new customers together with our sales team.”

Christian de Wit is not the only new addition to the STARCO team in January – David Kalas joins the firm as sales support engineer. He arrives from Nokian Tyres, where he was technical customer service manager East Europe. Prior industry experience includes almost nine years with Bridgestone, where he served within field engineering and marketing roles in the Czech Republic.