Martins Industries acquires Magnum+
Following the acquisition, Magnum+ will also receive a complete rebranding from the logo design, to the online experience, and all the way to product packaging
Martins Industries has integrated Magnum+ into its brand portfolio of tyre equipment and products by acquiring M & R Tire Products. According to the company, Magnum+ is a brand of high-precision tyre balancing beads that are described as “a revolutionary alternative to traditional wheel weight balancing”.
Announcing the news, Martins Industries stated: “Through the acquisition of M & R Tire Products, Martins wishes to expand an ever-growing product offer that caters to any type of business in the world that has to work with and handle tyres.”
The main objective for Martins is to improve on is “already successful business model”.
The acquisition is said to have been motivated by the synergy between Magnum+ and Martins on “such things as corporate values, premium quality products, innovation and distribution channels…”
“Magnum+ is a trusted brand with a solid network of distributors and customers. There’s no reason for us to change that.” Martin Depelteau, CEO Of Martins Industries.
Moving forward, Martins’ worldwide distribution centres will ease the logistic and shipping for customers around the world, making it easy as free next-day shipping for any order size. Products will be stocked in Memphis, USA, Montreal, Canada, Tilburg, Netherlands and Sydney, Australia. Magnum+ will also receive a complete rebranding from the logo design, to the online experience, and all the way to product packaging.
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