Linglong Tires extends Juventus partnership by three years

Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.

In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.

“We are happy to continue this successful relationship with Linglong Tire,” said Giorgio Ricci, Juventus Chief Revenue Officer. “This has proven to be a mutually beneficial partnership that has allowed both brands to continue to grow globally thanks to a series of fantastic activations. We are looking forward to expanding our collaboration in order to create even better experiences for fans.”

“During the past few years, Juventus and Linglong have worked together and established a good cooperative relationship and a deep friendship.” said Linglong Chairman Wang Feng. “With the help of the club’s huge and loyal worldwide fan base, Linglong has improved its brand image and increased its product sales, with the brand now being chosen by more consumers. The renewal is the result of a high degree of unity in the pursuit of outstanding values for both sides. Therefore, from now until 2022, we will continue to work together with Juventus to bring more satisfaction and surprise to fans and consumers around the world.”