ATG names new ‘DACH’ country manager

Uwe Sieger is Alliance Tire Group’s new country manager for Germany, Austria and Switzerland. As such he takes responsibility for sales activities related to the Alliance and Galaxy brands in these markets. Sieger succeeds Friedhelm Kaufmann, who has been appointed OE key account manager for the region.

“With Uwe Sieger, an experienced expert takes over responsibility for our brands’ sales activities,” says Angelo Noronha, ATG’s president EMEA. “His many years of industry experience make him for us the ideal choice to shape the strategic ongoing development of our tyre brands as well as to lead the sales and service team.”