Vredestein launches upgrade to all-season campaign

Tyre manufacturer offers up to £60 ‘scrappage’ for old tyres when replaced by Vredestein’s all-season range

Apollo Vredestein’s UK operation has launched a consumer-focused campaign promoting the use of all-season tyres. From 14 October to 31 December 2019, consumers upgrading to Vredestein’s award-winning range of Quatrac all-season tyres will be able to claim a £60 scrappage refund for the replaced tyres.

Vredestein is a seasoned player in this area of tyre development. Recent recognition from leading automotive magazine Auto Bild has included: An outright win for the Quatrac 5 (SUV all-season winner 2019); and an “exemplary” label for the newest addition to the range, the Quatrac Pro (designed for the ultra-high performance segment).

This summer, influential American consumer-led tyre distributor Tire Rack pitched Vredestein’s Quatrac Pro against other top-quality brand and deemed it to “exude a luxurious persona …. more fluid and smoother…”, with wet testing bringing to the fore the best of the tyre: “…the Quatrac Pro delivering a dominant performance, ….stable and planted.” The testers concluded that the tyre has excellent on-road performance with wet traction “significantly superior” to its competitors’, and therefore declared it the overall winner.

“As the undisputed expert in the all-season tyre segment, Vredestein is well-placed to encourage consumers to ‘upgrade’ their current tyres to a set of Quatracs; in fact in many sizes, ours is the only brand offering an all-season option,” said Karl Naylor, Apollo Vredestein UK Country Manager. “At this time of the year, many drivers will start to notice a reduction in performance of their tyres due to the wetter and colder conditions, so in terms of safety this is the time to consider upgrading to a tyre capable of performing now, during the winter and even when the weather improves again after winter, into spring and summer.”

Vredestein has recently run a separate campaign promoting the use of all-season tyres as a smart decision; all participants who purchased a new set of Quatracs were sent a ‘smart’ speaker of their choice.

According to this new campaign, customers who purchase a set of four Quatrac (5 or Pro) tyres can claim their scrappage value, which depends on size (from £5 per tyre for 16” tyres to £15 for 19” and above) by visiting www.promotions.apollovredesteinrewards.co.uk.