Newest dealers get the Davanti Experience in Portimão
The AMG C-Class was one of the test vehicles fitted with Davanti’s DX640 UHP tyre
Davanti Tyres’ association with Portugal’s Autódromo Internacional do Algarve has continued, with the Oak Group brand making an annual visit to introduce new customers to its range. Davanti has been the official tyre of the AIA’s Racing School since 2017. The 2019 event saw 40 customers take on a series of driving challenges at the circuit to put the brand’s car tyres through their paces.
First, customers drove a slalom challenge in a C-Class AMG Mercedes fitted with the Davanti DX640 UHP tyre. The goal was to reach 60km/h before a water wall appeared from the ground which they had to swerve to avoid. The challenge was a first for corporate clients at the circuit. “It’s a challenging dynamic handling test that really shows how impressive the DX640 is at maintaining handling control at speed in low-grip conditions,” said Davanti general manager Peter Cross.
Customers were then sent onto the Power Stage – a race on the Autódromo’s kart track in cars, with drivers forced to manoeuvre sharply at speed in either an Alpine A110, or a Mercedes AMG GTC. Next was a head-to-head, where two drivers again competed against each other in BMW 1 series cars. This drag-style race featured black ice hazards and obstacles to negotiate.
Davanti then moved the action off-road with the Terratoura AT tyre, giving customers from markets like Brazil and Italy the chance to try out the 4×4 tyre.
The event was rounded off with a kart race and a chance to drive the full Autódromo circuit in the GTC or the Porsche Cayman, after which the best driver of the day was crowned on the AIA’s fully Davanti-branded podium in the brand’s official corporate box.
“Bringing our international customers together is important to us,” said Cross. “It’s not just about showcasing our products and new innovations effectively.
By giving them incredible experiences that they share with other distributors, we also create a great opportunity for them to share ideas and to invest in the global vision of Davanti, to deliver high quality and exceptional performance in everything we do.”
Customers were also able to relax and get to know more about the Davanti family on a catamaran tour of Lagos Bay, including a canoe safari into the bay’s cave network and a jetboat ride. “A Davanti Product Experience is a way to build connections between Davanti distributors,” said Cross. “By building connections everyone connected to Davanti grows and, ultimately, more drivers are able to fit great quality, high performance tyres that offer exceptional value.”
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