EICMA launch for Mitas custom cruiser range

A new Mitas tyre for custom cruiser motorcycles will be unveiled at the EICMA exhibition next month. Called the Custom Force, the tyre aims to tick all the boxes – Mitas says the new addition to its two-wheeler portfolio offers “durability, stability, comfort and an attractive design.”

Custom Force is Mitas’ first custom cruiser tyre, and the Trelleborg Group company views entry into this segment as “a new chapter in the Mitas journey to becoming a full range motorcycle tyre manufacturer.”

The range was extensively tested under the “most strenuous conditions possible” prior to its launch, with testing taking place in the USA and in different countries across Europe. Describing Custom Force’s key characteristics, Ksenija Bitenc, director of the Mitas Motorcycle Tyres division, says: “Premium materials, along with a robust carcass ensure great riding performance at different speeds, under all weather conditions and on different road surfaces.

“Particular attention was taken during the development stage to ensure best-in-class braking and handling under wet conditions. No detail was left to chance to ensure the full satisfaction of riders even on longer journeys with a pillion rider and luggage,” Bitenc adds.

Regarding the tyre’s aesthetics, the division director points out that the Custom Force’s “attractive tread pattern design with its elegant grooves” is shaped like a moving snake: “A fantastic complement to the tyre for real custom cruiser riders.”

The new Custom Force will be on display at the EICMA show in Milan from 5 to 10 November at the Mitas booth (Hall 9, Stand I73) The range will be available to purchase from January 2020 in the following sizes: