Pirelli sponsors Concorso Italiano at Monterey Car Week

Pirelli unveiled a US show sponsorship at Monterey Car Week. Represented at various events throughout the week, Pirelli appeared on both vintage and new cars, sponsoring the Concorso Italiano, which claims to be the world’s largest luxury and exotic Italian car show.

Nearly 800 vintage vehicles are exhibited during the event at the Bayonet & Black Horse Golf Course, many fitted with Pirelli Collezione tyres, a range created for the world’s most desirable sports cars built between 1950 and 1980. By using the original archived design specs from the vehicle’s engineers, Pirelli blends vintage characteristics and modern-day performance for a “perfect fit”.

To underline the importance of having the right tires for each model vehicle, an approach at the heart of Pirelli’s design strategy, the brand is hosting the first ever Pirelli Perfect Fit Award at Concorso Italiano. The honour will recognise exhibitors who have achieved a perfect fit for their vehicles including tyre fitment, overall style and more.

A panel of Pirelli experts will evaluate each vehicle and crown the winner of The Perfect Fit Award during a stage presentation during the Concorso Italiano. The celebration also includes a donation to the Concorso Italiano Foundation, which supports the children of Jacob’s Heart Children’s Cancer Support Service.

“Pirelli is the world leader in the Prestige segment, claiming almost half of the original equipment market,” said Marco Crola, CEO Pirelli Tire North America. “Luxury and sports cars are two of the fastest-growing sectors in today’s global automotive market. Pirelli works closely with the world’s most chosen luxury, sports and supercar brands to tailor-make specific tyres to enhance the characteristics and performance of every individual car model, creating a customised fit.

“This approach is called the Pirelli Perfect Fit Strategy and it is certainly visible at the Monterey Car Week, where a large number of the most beautiful cars at this event will be fitted with Pirelli tyres.”

Future Pagani model to run on Pirelli

In addition to a focus on vintage automobiles, Pirelli tyres designed for future models can be seen in Monterey at Pagani’s introduction of its new Huayra Roadster BC at The Quail. Pagani’s new Huayra Roadster will adopt P Zero Trofeo R tyres as original equipment, which will transfer the monstrous performance of the new Pagani twin-turbo V12 six-litre engine into forward motion, with its 800 horsepower and 774 lb-ft (1050 Nm) of torque. This is a car capable of more than 186 mph (300 kph) that can generate in excess of 1.9g through corners, with peak lateral loads of 2.2g.