Nokian Tyres returns as main sponsor of World Orienteering Championships

Nokian Tyres has once again signed up as main sponsor of the World Orienteering Championships, which begins in Norway today. This is the fourth consecutive year that Nokian has partnered with the International Orienteering Federation (IOF) for the event.

Over the coming five days, top orienteers from 48 countries will compete in mid-distance, long distance and relay events, with around 300 participants expected in total. “Orienteering combines exercise, the appreciation of nature, and determination also in demanding conditions,” comments Antti-Jussi Tähtinen, vice president of marketing for Nokian Tyres. “Thus, it is also a great match for our company culture. The active Nordic lifestyle, the desire to be a pioneer in sustainable development, and the will to challenge ourselves can be seen in our products that are safe, eco-friendly and innovative.”