3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship

Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.

Specific new sponsorship benefits include access to the hospitality Sky Box, with Nexen Tire’s logo at the box entrance, presence on the video-off-boards at each home match, in-stadium commercials on the video screen and an advertisement page in every Club magazine.

The sponsorship’s renewal was signed at a ceremony attended by Arnfried Lemmle, head of sales and marketing at Eintracht Frankfurt Fussball AG, John Bosco Kim, chief of sales and marketing at Nexen Tire Europe s.r.o., and Peter Gulow, the managing director of Nexen Tire Germany.

Nexen Tire has been an Eintracht Frankfurt partner since 2012. “Nexen Tire is very pleased to announce that we will continue our successful partnership with Eintracht Frankfurt until the 2021/22 season,” said John Bosco Kim. “Football is one of the most popular sports in the world and we believe it will have major potential in the DACH (Germany, Austria, Switzerland) region to drive huge tire sales. This extension of partnership demonstrates of our continuous growth and marks another milestone in Nexen Tire’s sports marketing initiatives.”

“Continuity with our partners is also very important to us,” said Arnfried Lemmle. “We have a strong partner with Nexen Tire at our side. Our seven year-partnership shows once again the great trust that exists between the two sides.”