Davanti’s next-gen Protoura a CITExpo star

The latest Davanti project – Protoura Sport – will make its Eastern debut at CITExpo in Shanghai. After appearances at Autopromotec and Automechanika Dubai, the developmental UHP tyre will be on display at the show to give Davanti partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about their plans for the product.

The UK firm las long viewed CITExpo as an important show. It has helped Davanti build and maintain strong connections in the region and played a key role in Davanti tyres now being sold in more than 60 countries.

“We have always identified the Far East and Australasia as important territories for our brand,” says Peter Cross, general manager of Davanti Tyres. “CITExpo has been vital to unlocking the huge potential of the region. We have devoted a lot of time and attention to building our brand there. CITExpo has been pivotal in introducing us to key partners who can see what Davanti Tyres is working towards and who want to be a part of it.”

Along with Protoura, Davanti will bring its entire tyre range to Shanghai, including the Terratoura all-terrain tyre. Cross says Terratoura has given Davanti “a foothold not just in markets where agriculture and industry require off-road access but in countries where many communities are not served by surfaced roads.

“Delivering Terratoura, which offers premium performance without a premium price-tag, offers those drivers a safer, more affordable option for their pickup or 4×4,” the general manager continues. “We have never been better equipped to meet the needs of potential partners in the Pacific region.”

Davanti will be at home in Hall 1, Stand 1528 during the CITExpo show next month. Further information about CITExpo and registering to attend can be found at www.citexpo.com.cn.