Stapleton’s invests in digital marketing

Leading tyre wholesaler appoints Adtrak agency

Stapleton’s has worked with Nottingham-based digital marketing agency, Adtrak, to “improve the brand’s digital presence, create a more efficient tyre booking system, and expand its audience reach.” Specifically this means Adtrak has developed a new corporate site, refreshed branding and brand guidelines, new stationery and promotional folders as well as making a new social media presence and strategy.

However, perhaps the single most interesting feature Adtrak has developed for Stapleton’s and their dealers is a package incorporating a tyre ‘widget’, which sources tyres from a database of all available tyres. All customers need to do is fill in their vehicle details, choose a tyre and pick a date to collect or have their tyres fitted.

Chris Robinson, managing director at Adtrak, commented: “We’re delighted to be partnering with Stapleton’s, utilising our experience in the tyre industry to help drive their business forward. It’s important for us to work closely with our clients, understanding their business background and future strategy, so we can create an offering that meets the requirements. In this case, we designed exclusive web product packages that would work both internally for their sales teams and externally for their customers. To ensure their team fully understood the products we invited them down to our offices for a training day – another example of how closely we work together.”

James Whishaw, marketing programme manager, at Stapleton’s Tyre Services, commented: “Stapleton’s and Adtrak have recently started working together on multiple projects focusing on building Stapleton’s and tyre retailers’ websites, PPC and social media activity. We were therefore very excited to be invited for a training session at the Adtrak offices in Nottingham. It was a fantastic opportunity for our Business Development Managers to learn the basics of digital marketing and how it can benefit our own tyre retailers. In a growing digital world, Stapleton’s understands the importance of how internet marketing can increase consumer footfall for tyre retailers. Working alongside Adtrak has opened up the opportunity to benefit from their resources and knowledge in this sector, providing our own sales teams with the tools to show tyre retailers how marketing on the internet will improve their online presence and increase footfall.”