Trelleborg promoting tyre pressure management benefits at MF eXperience

As a key sponsor of the European Massey Ferguson MF eXperience Tour 2019, Trelleborg Wheel Systems is highlighting the importance of correct tyre pressure management and showcasing its latest technology to help farmers optimise tyre efficiency.

The MF eXperience Tour is taking place in 25 locations and features 75 individual events this year, giving around 6,000 farmers, contractors and operators a valuable insight into the latest developments in tractor and traction technology as well as hands-on experience with the latest products from both Massey Ferguson and Trelleborg.

According to Francesco Murro, director of marketing at Massey Ferguson EME, Massey Ferguson and Trelleborg are ideal partners to promote the importance of responsible technical development and to educate users in how they can employ this to improve operational efficiency, reduce cost of ownership, minimise impact on the environment and boost productivity.

Murro, says: “We are delighted to have Trelleborg on-board as our technical partner for these important events. We are both customer-focused organisations at the leading edge of technology in our industry and are passionate about developing new ideas and solutions to help our customers farm more efficiently in the future.

“These events give us the opportunity to talk one-to-one with progressive growers, show how the latest engineering and tyre developments can be integrated to boost in-field performance and showcase the latest offerings from both brands,” Murro continues. “The optimised, more focused events in the MF eXperience Tour allow us to do this in a more personalised and educational environment than the traditional large-scale industry events allow.”

According to Roberta D’Agnano, EMEA marketing manager at Trelleborg Wheel Systems, part of this different approach is to demonstrate how new developments and thinking can not only improve production efficiency but also be gentler on the environment. “Take tyre pressures, for example. Running at the correct pressure for the tyre and the operation being carried out, not only improves traction and grip, but also reduces fuel consumption and causes considerably less damage to soil structure. This in turn can help improve yields and reduce inputs necessary to counteract a lower yield.

“In fact, our research shows that in some cases, running with incorrect pressures can add 20 per cent to the overall variable costs of production. This message will be at the forefront of our communications to visitors to the MF eXperience Tour,” D’Agnano adds.

To underline this, Trelleborg is running workshops at all events, demonstrating its new TLC Plus App. “TLC Plus is an advanced, sensor-based check-up system, which measures potential tyre pressure gaps between the optimum pressure and the actual tyre inflation pressure. This information is then relayed via wireless connectivity to a farmer’s mobile device, tablet or computer,” D’Agnano, continues. ”The app makes managing tyre pressures much simpler and introduces a safety net, so the operator knows exactly when their tires are performing below the optimum.”

Visitors to the events can also see the latest Trelleborg tractor tyre ranges and talk to the company’s technical advisors about applications for their own individual equipment, as well as receiving general tyre advice.

The MF eXperience Tour runs throughout 2019, visiting locations in Italy, France, Germany, Spain, Poland, Norway and Denmark.