Official launch for TyreCube shipping solution

CEVA Logistics and Goodpack, which operates the world’s largest fleet of Intermediate Bulk Containers, have officially launched their TyreCube solution. TyreCube is a patented collapsible and stackable container for shipping tyres worldwide.

The launch took place in Singapore at Goodpack’s newly-opened Innovation Lab. Guests had the opportunity to inspect TyreCube and understand its capabilities in automation and digitalisation across the tyre supply chain. They were able to see how it can help them achieve efficiency gains in plants and distribution centres thanks to its track and trace capabilities. At the same time, TyreCube’s creators claim it can also provide flexible distribution solutions with lesser lead times and bring about a lowering of CO2 emissions in the tyre supply chain.

“The trend in the tyre industry is more and more towards automated systems,” says Madhubhaskar Thirkode, director Global Tyre Sub-sector at CEVA Logistics. “Digitalisation of the supply chain is the future and TyreCube initiatives are focused on addressing this fact. Warehousing and distribution solutions of the future have to be more efficient and help customers better sell their products. Such efficient distribution solutions are achieved with TyreCube which can be applied right from the production line all the way to the end customer.”

Michael Liew, deputy chief executive officer of Goodpack, adds: “As a trusted supply chain solutions partner, Goodpack is continuously innovating and evolving to serve the needs of the supply chain of the future. What CEVA Logistics and Goodpack have put together will be a revolutionary solution for the finished tyre industry. The industry has been operating the same way for decades, it is not sustainable given today’s challenges such as blue-collar worker dependency, reduction of carbon footprint, and lack of traceability. We believe, TyreCube is the answer to achieving efficiency and productivity gain in the industry. We are happy to host the TyreCube team in our new Goodpack Global Lab. Seeing is believing and watching the ideas come alive at the lab is amazing. We are looking forward to a long term, fruitful partnership with CEVA Logistics.”