Dunlop’s Edouard Carpentier on niche markets, motorsport & innovation

Numerous niche subcategories now exist within key segments of the motorcycle market, a phenomenon mirroring the high proportion of bike owners riding for pleasure. This blurring of traditional segment boundaries presents a challenge to tyre makers, who must decide between a ‘one size fits all’ approach or striving to meet the individual needs of a growing number of rider groups. For Dunlop, it was an easy decision.