Bridgestone gears up with launch of e-bike subscription scheme Mobeflex

Bridgestone has launched a new e-bikes subscription service. Mobeflex will be available in several major French cities. The tyre giant said that the move acknowledges both the changing megatrends in how people travel in urban areas, promoting affordable and environmentally friendly smart city mobility. The system offers adjustable e-bike packages, including a selection of premium e-bikes and all-inclusive warranty, including maintenance cover and 24/7 breakdown assistance, designed to provide suitable options for all types of e-bike user.

Laurent Dartoux, chief strategy & marketing officer, Bridgestone EMEA, commented: “We are always aiming to answer the real challenges drivers are facing on the road as best we can. Urbanisation, climate change and dwindling natural resources are no doubt the biggest we face as a world and industry. Mobeflex was about building a creative solution that could alleviate those challenges. By offering a cost and environmentally friendly urban mobility option, I’m proud to say we’ve achieved that. I can’t wait to see how people start adding Mobeflex into their daily travel routines.”