Anteo: Prometeon’s new brand for tier 3

The Anteo launch range includes three on-road & three on-/off-road lines

Sales within the premium and tier 2 segments of Europe’s commercial tyre market have remained level for years, but the tier 3 segment is growing in leaps and bounds. For Prometeon, the company behind the Pirelli commercial tyre brand, this trend represents an opportunity it doesn’t wish to miss out on. It presented its new Anteo brand to potential distributors on 26 March, displaying a launch range of six lines.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here
Comments
Comments closed

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.