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Anteo: Prometeon’s new brand for tier 3

Author: Stephen Goodchild Comments: 0
The Anteo launch range includes three on-road & three on-/off-road lines

Sales within the premium and tier 2 segments of Europe’s commercial tyre market have remained level for years, but the tier 3 segment is growing in leaps and bounds. For Prometeon, the company behind the Pirelli commercial tyre brand, this trend represents an opportunity it doesn’t wish to miss out on. It presented its new Anteo brand to potential distributors on 26 March, displaying a launch range of six lines.

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