Goodyear’s SoundComfort voted Product of the Year in Belgium, Netherlands

Goodyear’s SoundComfort has been voted Product of the Year 2019 in a consumer research survey conducted by Nielsen in Belgium and the Netherlands. The noise reduction technology aims to address consumer and market needs as a result of the decreasing noise of car engines, especially since the arrival of electric and hybrid vehicles. With less noise coming from the engine, the noise caused by tyres is becoming more noticeable.

Goodyear’s SoundComfort technology applies an open-cell polyurethane foam element to the inner surface of the tyre, which reduces air vibrations. The manufacturer states that SoundComfort reduces noise by half, or up to 4 decibels. It adds that the presence of the foam lining results in no loss of performance. Goodyear explains that the foam is light enough not to have any impact on the vehicle’s fuel consumption, and it does not make the tyres any slower.

The consumer survey conducted by international market and consumer research company Nielsen asked 5000 people for their views on product innovation. It is the largest survey of its kind in the world.