Discoverer All Season: Cooper launches ‘year-round’ range

Cooper is the latest tyre brand to add an all-season product to its UK and European market range. Called the Discoverer All Season, the new arrival is marketed by Cooper Tire Europe as a tyre “designed to deliver reliable traction in unpredictable weather all year round.” The ‘designed in Europe, for Europe’ range wears the three-peak mountain snowflake (3PMSF) mark on the sidewall and will be offered in a wide range of sizes.

The tyre’s tread compound incorporates the “latest all-season silica and resin technology,” while its tread pattern features lateral 3D siping and grooves for effective water evacuation. These features contribute to the ‘B’ label grade the range has achieved for wet grip. An interlocking centre rib also helps to avoid aquaplaning and assists maintaining steering response. In addition, an optimised tread block sequence reduces the noise generated by contact with the road to 71db, and Cooper Tire Europe says the “refined construction ensures a quiet and comfortable ride to suit all conditions.”

Cooper Tire Europe says the new range is “designed to deliver reliable traction in unpredictable weather all year round”

Furthermore, Cooper Tire Europe states that this all-new tyre has been “built to last and to deliver superior wear results,” claiming that its compounds and construction provide the Cooper Discoverer All Season with more than 20 per cent greater tyre life an (unnamed) established competitor, a feat of mileage demonstrated by testing conducted in the UK by PT&A Ltd. last year.

“The Cooper Discoverer All Season is an important new addition to our product offering, as all-season tyres become more popular and relevant to drivers within Europe,” comments Michiel Kramer, marketing director of Cooper Tire Europe. “This is an exciting development for us in terms of increasing our already diverse product portfolio, designed to give drivers confidence on the road and tyres that are built to last.”