Cooper Tire Europe names Europe, UK sales directors

Cooper Tire & Rubber Company Europe has appointed Michiel Kramer as sales director for Europe, and Brian Sprott as sales director for the United Kingdom and Western European sales region.

Kramer joined Cooper in 2017 as marketing director for Europe, the Middle East and Africa. He maintains responsibilities for marketing, pricing, business intelligence and product management, and is now also responsible for sales throughout Western and Eastern Europe.

Brian Sprott has been appointed sales director for the United Kingdom (UK) and Western European sales region

A 14-year tyre industry veteran, Kramer is based at Cooper Europe’s headquarters in Melksham, Wiltshire and reports to Jaap van Wessum, general manager – Cooper Tire Europe.

Sprott has been named sales director for the United Kingdom (UK) and Western European sales region. Sprott has been with Cooper for 26 years, most recently as UK sales manager.