Ceat’s Anant Goenka give ATRC keynote address

CEAT managing director Anant Goenka will deliver the keynote address at the 5th Asian Tyre & Rubber Conference 2019 (ATRC) on 20 June 2019. The two-day event organised by Asian Business Media, will be held at Hyatt Regency, Chennai on from 20-21 June.

Anant Goenka is credited with turning Ceat Tyres into a vibrant global brand that offers a number of market-winning products. He led the company’s expansion through increasing adaptation of rigorous Total Quality Management (TQM) and automation. As a result, Ceat became the first tyre company in the world, outside of Japan, to earn the Deming Prize for achieving business transformation by implementing TQM.

“Coming from CEAT, I am proud to have Anant Goenka, our managing director, as the inaugural speaker,” said Tom Thomas, the new chairman of ATRC. Thomas is director, Technology and Projects at CEAT Tyres. “As the head of a company that has adopted automation in a big way in its manufacturing process, he is the right man to be part of ATRC 2019, where the theme is “Automation Technology – Future Reality in Manufacturing,” he added.

Tom Thomas, a highly respected veteran in tyre industry, has been associated with ATRC from the beginning as its supporter and also as one of its Session Chairmen. He is joining the team in place of the event’s founder chairman Zachariah George, who passed away in 2018.

“It’s good to be part of ATRC, which has grown to become a top global brand event that focuses on sustainable technology adaption. Personally, I had also been close to Zach, whom I always respected for his wide-ranging knowledge of the industry and his charming personality,” Thomas said.