Baolong and Huf Launch BH SENS TPMS joint venture

Shanghai Baolong Automotive Corporation (Baolong) and Huf Hülsbeck & Fürst GmbH & Co. KG (Huf) founded the BH SENS joint venture in China, Europe and the USA in January 2019. The goal is to use the joint venture to integrate the experience and capabilities of Baolong and Huf in the TPMS sector. As a result BH SENS will be one of the world’s largest suppliers of both Original Equipped (OE) and Independent After Market (IAM) TPMS solutions, meeting the diverse demands of customers in passenger vehicle, commercial vehicle and Off the Road markets.

The BH SENS group consists of three corporations: Baolong Huf Shanghai Electronics Co., Ltd (Baolong Huf) located in China; Huf Baolong Electronics Bretten GmbH (Huf Baolong) based in Germany and Huf Baolong Electronics North America Corp., a wholly owned subsidiary in the USA.

“The combination of Huf and Baolong in TPMS will create the market’s new number three across three continents. This leads to increased customer perception and profitable growth of all sites within the joint venture,” explained Axel Hummel, managing director of Huf Baolong Electronics Bretten GmbH.

All of the corporations in BH SENS Group use “BH SENS” as their corporate brand, which helps maintain the international integrity of the brand and ensures greater recognition. BH SENS Group staff from offices all over the world attended Global IAM Conference in January 2019 to debut the new joint venture.

“We will drive the standardization of products, production technology and process technology, and supply the market with new innovative products. The global orientation enables us to serve customers directly in the respective markets,” said Axel Hummel in Bretten.

The next step is the addition of one more production facility in Mexico in 2020, which the JV representatives say will make BH SENS stand out as one of the leading suppliers in the TPMS sector.