Vredestein making headway in competitive agri segment

The launch of a flagship product is a tough act to follow, but Apollo Vredestein has managed to keep things interesting this past year. The ranks of its top-flight Traxion Optimall line have swelled since the tyre’s launch at Agritechnica 2017, and the Vredestein brand is also experiencing growth further down the size scale. By doing so, doors are opening to markets where Vredestein isn’t yet well known in agricultural circles.