Hankook and Peaches in creative partnership

Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

According to the company, this collaboration is an extension of Hankook’s “trendy and high tech brand essence”.

In addition to Hankook, Peaches has collaborated with influential music, art, style, publishing and sport companies, including Nike, BMW, and Esquire.

“Hankook Tire and Peaches share a similar vision to support the development and growth of trendiness, especially the street-car youth culture. We believe this collaboration with such a unique fashion brand that caters to these audiences will help us venture our interests in an untraditional way,” says Hankook Tire Marketing Division senior vice president Seungbin Lim.

“Tyres are essential items for vehicles but are often overlooked aesthetically. We believe there is potential to portray our creativity, as this is simply viewed as a canvas. In modern times, fashion brands are re-interpreting essential objects, and we believe that rubber tyres should be affordable, functional, and visually pleasing,” says Peaches US director Henry E. Song.
These jointly developed products will be showcased in Peaches-built future project cars, including 2001 BMW E46 M3, 2018 BMW M4, 1996 Porsche 993 RWB, and many more.