TyreCube – a new shipping solution for tyres

Logistics supply firm CEVA Logistics and Goodpack, operator of the world’s largest fleet of intermediate bulk containers, have entered into a new strategic alliance to provide solutions for the tyre industry. As part of this alliance, the two companies have developed ‘TyreCube’, an intelligent returnable container for tyres with data acquisition and track & trace capabilities.

TyreCube is a patented collapsible and stackable container, and through its introduction, CEVA Logistics and Goodpack aim to collaborate on developing strategies and services for the efficient and safe transportation and storage of tyres across Asia, North America, Europe and Australia.

By simplifying complicated movements characterised by short order-to-delivery cycles, the teams hope to deliver measurable value to the global tyre industry. Traditionally, the loose loading of tyres has been a very labour-intensive and manual process, with minimal automation and little visibility. TyreCube as transport and storage module helps avoid loose loading and protects the tyres better. According to CEVA and Goodpack, TyreCube is suitable for use with approximately 90 per cent of all tyre types.

“We believe that by working in close collaboration with Goodpack, we can develop TyreCube into the world’s best global solution for the storage and movement of tyres,” says Xavier Urbain, chief executive officer of CEVA Logistics. “The exciting part of this alliance is the scope it has for delivering across multiple vertical markets, from aviation through to passenger cars, motorbikes, trucks, off-road vehicles and industrial and agricultural equipment. We have the opportunity to revolutionise what is a traditional process by introducing a single, common container handling unit throughout the supply chain which will significantly improve process efficiency, product protection and visibility. We are convinced that this new innovative solution will bring a lot of value to the customers.”

“We are very excited to form this partnership with a market-leader like CEVA Logistics,” adds Eric Grégoire, chief executive officer of Goodpack. “By bringing our core competencies together, we are proposing much-needed innovation for the tyre industry, enabling us to address some of its biggest issues, such as quality, traceability, workplace hygiene and ergonomics, and all at a lower cost. Together we will modernise this industry and bring it into the digital world by leveraging, sharing and pooling our assets within this alliance.”