Kwik Fit named new BTCC title sponsor

When the British Touring Car Championship (BTCC) returns for the 2019 season, it will have a new title sponsor. TOCA has announced that automotive servicing and repair company Kwik Fit is succeeding Dunlop in this capacity; Goodyear Dunlop will remain tyre supplier to the BTCC under its current contract, which runs until at least 2022.

According to TOCA, the new arrangement “reflects a collaborative effort” between it, Goodyear Dunlop and Kwik Fit. The aim of Kwik Fit’s title sponsorship is to “introduce more fans to BTCC across the UK.”

For 2019, the championship will be known as the Kwik Fit British Touring Car Championship. “We are thrilled to welcome Kwik Fit into the fold of the BTCC,” comments Alan Gow, BTCC series director. “This will undoubtedly enable us to introduce the BTCC to hundreds of thousands more motorists across the UK. It also gives Kwik Fit the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship.”

“We are looking forward to becoming the title sponsor of the championship,” adds Andy Lane, marketing director at Kwik Fit. “It is a fantastic competition with a strong heritage which will significantly add to our marketing activities. We are very excited about connecting with the fans and teams during the season ahead as well as helping raise the profile of the championship with our customers across the country.”

Andy Marfleet, marketing director at Goodyear Dunlop, comments: “We have been supplying motorists with Goodyear and Dunlop tyres through the Kwik Fit network for decades and we are delighted to continue our connection as they take on the sponsorship of this fantastic championship. We will continue to be tyre supplier and an integral supporter of the BTCC; our association with TOCA has run continuously since 2003 and is stronger than ever before.”