John Aben appointed to head Prinx Chengshan’s North American operation
Over the past two and a half years, Prinx Chengshan has established a presence in our region with the build up of its Prinx Chengshan Europe operation in Slovakia, however the tyre maker’s international growth plans don’t just include Europe. This year a new sales and marketing subsidiary in North America is also being established. The operation is headed by John Aben, who joins the company from Giti Tire.
The timing of the subsidiary’s launch coincides with the expiry of sales restrictions set forth in offtake agreements with Cooper Tire; Prinx Chengshan is now free to sell products under its own brand in North America to customers other than Cooper Tire. The company intends to capitalise on the presence and market reputation it gained through its association with Cooper and, with the help of the sales centre, gain new customers and market share.
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