B2C tyre business: Pneo throws its hat into the ring

Aged just 18, Phil-Kevin Sell founded German online tyre retailer fritzreifen in 2011, and followed this two years later with a mobile tyre fitting service, GoJames. Now, together with GoJames management team members Moritz Kampmann and Sebastian Severin Schulte, Sell has his eyes on a much bigger prize: They aim to establish Europe’s “leading B2C tyre platform.” This B2C platform is called Pneo, and the GoJames team intends to launch it by April 2019.

“Hi, we’re Pneo and we have a vision,” states the new pneo.com site. “We want to become the leading B2C tyre platform in Europe so that our customers feel more comfortable buying their tyres online.”