AA certified shop goes live

The AA’s certified garage network can now bolster their AA Certified status with a wide range of branded promotional goods available at the newly-launched shop. The website gives members access to the most frequently requested promotional items that will help garages make their certified accreditation really stand out.

The certified shop was created to meet the demand from workshop owners who felt that their businesses would benefit from a closer affiliation with the AA, having met the stringent criteria necessary to join the 550+ garages already in the certified network.

Items available for purchase include the much sought-after circular logo signage, which is available in two sizes, as well as additional branding for both the workshop and reception areas, such as the ‘Promise’ roller banner which outlines everything the customer should expect from a certified garage.

Promotional items like keyrings, air fresheners and service reminders, which are available for purchase through the site, make ideal customer gifts, and technicians can also help to reinforce their employer’s certified credentials by wearing items from the comprehensive range of branded clothing, which features hats, jackets, overalls, trousers and shirts.

AA Garage Guide’s head of certified network, Mima Rybanska, said: “We’re always keen to hear feedback from the garages in our network on ways in which we can help to make their lives easier.

“In this instance, they made it very clear that they value the reassurance that the ‘AA’ name carries for their customers, and the peace-of-mind that being associated with that name will bring.

“The shop gives our certified network the opportunity to really shout about that association, not to mention the rigorous standards that they had to meet in order to achieve their certified status.”