Tructyre Fleet Management adopts Ctrack advanced telematics targeting driver behaviour

Commercial tyre management specialist Tructyre Fleet Management, has adopted an advanced telematics solution from Ctrack, an Inseego company, which will be used to help monitor and improve driver behaviour and fleet productivity. Tructyre will use the web-based vehicle tracking system across a fleet of more than 150 vans and HGVs to achieve greater visibility across the company’s UK operation. It will also be used alongside integrated driver communication, fleet management and reporting tools. This should increase staff engagement, gain operational control and realise added performance insight, the company states.

“We were looking for an end-to-end telematics solution that would enable us to engage and educate our staff to drive safer and more efficiently,” explained Scott Matthews CMILT, logistic & fleet executive at Tructyre Fleet Management. “Using the added visibility and control provided by the Ctrack system, we will be able to engage directly with our drivers in real-time, while using historical data to identify areas of improvement. This will help us safeguard our workforce and other road users as well as protect our corporate reputation, while targeting savings such as reduced fuel usage, wear and tear and insurance premiums.”

Ctrack Online will replace a previous vehicle tracking solution. It has been chosen due to improved ease of use and functionality, the company states. Tructyre required a system that could be used both centrally and across a network of 24 depots, providing access to all local and regional managers, as well as a fleet maintenance manager and group transport manager based at its head office in Eastleigh, Hampshire. Tructyre also wanted to integrate any solution with its FleetCheck fleet management software, so it could automatically transfer accurate mileage data – reducing the reliance on manual capture – to support fuel card and vehicle maintenance programmes.

The Driver Behaviour Indicator (DBI) will be used to provide in-vehicle feedback that encourages poor driving styles to be corrected. A traffic light display will give a cumulative number of warnings for a range of infringements – from harsh acceleration, braking and cornering to travelling too quickly over speed humps and excess idling – while a sustained period of responsible driving will enable lights to be cleared. Staff members will also have access to the Driver Mobi app, which provides individuals scores, including a breakdown of driving events, that can be viewed alongside company and depot averages.

Tructyre will use Ctrack’s Live Productivity Dashboard and Executive Dashboard to benefit from easy to view and understand overviews of daily activity and business critical data. Using the colour-coded charts, tables and graphical formats, the company will be able to gain added operational insight and business intelligence by highlighting issues, identifying trends and underlining route causes. Tructyre will also take advantage of True Engine Idle Reporting, which will be able to differentiate between when a vehicle’s compressor is operational or not to identify unnecessary engine idling.

“What was important was to choose a telematics partner that could deliver a solution that was right for us today, while having the capabilities to adapt to our changing needs as we expand. The team at Ctrack has ensured that implementation has been straightforward, without needless disruption, with ongoing support provided by the account management and analytics teams to help us maximise our return on investment,” concluded Scott Matthews.

Steve Thomas, managing director of Ctrack commented: “We have considerable experience of assisting organisations of all sizes to achieve significant benefits by improving productivity, reducing costs and operating responsibly. Our team works closely with our customers to create advanced vehicle tracking solutions, using the latest telematics technology, to meet their exact business and operational requirements. We have also invested heavily in our development to ensure the software is quicker and easier to use so customers can get the information they need to improve their businesses.”

Peter Golding, managing director of FleetCheck added: “Accurate telematics data means that our fleet management software can be used to produce the very best outcomes, helping Tructyre to drive up levels of compliance and driver safety while reducing costs and maximising efficiency. This is a three-way partnership that should produce excellent results.”