Autopromotec 2019 initiates international promotion plan

Autopromotec 2019, which is scheduled to be held next 22-26 May in Bologna, has shared details of its latest international promotion strategy.

According to the show’s organisers, the international promotion action plan will benefit from the support of ICE (Institute for Foreign Trade) as part of the “Extraordinary Plan for Made in Italy products Made – Strengthening the great national events 2016-2018” programme promoted by the Italian Ministry of Economic Development.

Autopromotec also announced a new agreement with the Emilia-Romagna Region for the “International Promotion of Autopromotec 2019 and the regional automotive and mobility aftermarket supply chain” that will take the form of a series of activities aimed at the international promotion of the trade show and of the entire automotive aftermarket supply chain.

Some of the upcoming initiatives planned for the international promotion of Autopromotec include the organising of groups of buyers visiting the next edition of the event, which will feature the following markets: Germany, Vietnam, Thailand, Iran, Israel, South Africa, Russia and some South American countries (Colombia, Chile, Peru, Bolivia and Argentina).

Another objective is to stimulate international promotions, and in recent months specific projects have been organised in Russia and South America – in Argentina and Colombia – with the goal of creating country pavilions at Autopromotec 2019. Furthermore, a road show in Turkey – a particularly strategic country – sought to stimulate the presence of exhibitors and buyers through meetings with automotive associations,  internationalisation bodies and governmental and institutional organisations.

“International missions are at the core of the strategic plan for the promotion of Autopromotec and its 2019 edition”, commented Renzo Servadei, CEO of Autopromotec. “With the support of ICE and the Emilia-Romagna Region, we are engaged in critical international promotion projects, through which we intend to conclude a number of agreements with automotive after-sales agents in countries throughout the world”, he concluded. Autopromotec 2017 hosted 1,599 exhibitors and welcomed 113,616 professionals over the five days of the trade show. The last edition saw a significant increase in international participation, with a +14 per cent of professionals arriving from abroad for a total of 23,807 visitors from outside of Italy.