Trico to showcase new slogan, ‘Excellence in every blade’, at Automechanika Frankfurt

Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.

Original equipment manufacturers (OEM) have been turning to Trico wiper products for more than a century. Over the years the company has gained the experience to design, develop and manufacture windscreen washer and windscreen wiper systems to meet the stringent requirements of OEMs around the world.

Senior product and brand manager, Sam Robinson said: “Trico has built its strong reputation by combining an obsession with product performance and customer service with the ability to deliver on commitment to quality – that’s why we’re trusted by not only the aftermarket, but some of the most prestigious and demanding vehicle manufacturers.”

“This new strapline and logo will help support our customers’ own sales as well as, promoting the benefits of fitting Trico wiper blades to the trade and to consumers, and instantly promoting to them the premium performance that Trico products deliver.”

“Because of our many global locations, extensive experience and technical expertise, Trico understands the unique geographic and environmental needs of customers and tailor wiper systems to meet their specific requirements.

“Another benefit of our global presence is our strong, enduring relationship with OEMs around the world. Through these partnerships, we are able to exchange ideas and increase our body of knowledge, keeping us at the forefront and allowing us to bring innovative solutions to the wiper industry.”