Giti Tire targeting social media influencers with Ambassador Program

Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

“Whether drifting, off-road driving, road-tripping, or day-to-day commuting, all driving types are welcome to apply,” shares Giti Tire. Those wishing to become a Giti Ambassador can find out more about the programme here.

If selected to be an Ambassador, participants will be promoted through Giti’s social media and other platforms and also potentially receive free tyres, merchandise, and brand support. In return, the drivers need to “uphold the values of Giti in a positive and passionate way,” and promote the brand to their followers by videos, photos, or other methods. The tyre maker comments that “An outward nature, strong passion, and interesting story are all traits of Ambassadors that Giti Tire is seeking.”