Dayco unveils its new corporate branding

Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.

The power transmission component specialist has been recognised for more than a century for its technology and manufacturing, making Dayco a partner of vehicle manufacturers around the world. Its depth of knowledge and its application has allowed it to become a full system supplier to OEMs and the independent aftermarket alike.

The new branding is emblazoned across the Dayco stand (A71 in Hall 3.0), and is also featured on the new packaging for its many products, whether individual components or kits, including its water pump and heavy duty ranges. Packaging is only one element as the corporate message is also portrayed through all of the Dayco’s marketing material, technical information and via the company’s new corporate and aftermarket websites.

Commenting on the introduction, global marketing & communications manager, Franca Pierobon said: “Dayco has built its reputation on its ability to solve the technical challenges brought about by OEMs pushing the boundaries of engine design to produce cleaner, more efficient and smaller power units”.

“Our solutions, which are manufactured to the same exceptional standards for both our OE and aftermarket production, are supplied globally, so naturally must portray the same clear and concise message in all markets, reflecting our core values and demonstrating the consistency that we maintain throughout our product portfolio, through our branding, packaging, marketing and support material. The final result reflects this message and we believe it will contribute to generate even wider awareness of the Dayco brand and the quality of our products, which are underpinned with our technical competences, to ensure the continued growth of the business.”