Philip White Tyres appoints Marcus White as UK & EU sales manager

Marcus White has joined the Philip White Tyres Group (PWT) in the role of UK & EU sales manager. White is tasked with developing awareness and interest in Sunwide, a PWT-exclusive “value” brand of car, van, and SUV tyres, as well as a network of significant tyre dealers and regional wholesalers who can take Sunwide tyres direct by the container, the company states. In addition to this, White will seek to build relations and general sales of PWT Wholesale’s comprehensive stock of tyres (including truck, agri, and OTR) into mainland UK and EU customers.

White has more than twenty years’ management experience in the tyre industry, notably in export, marketing and brand management with Goodyear Dunlop Tyres UK, and fleet tyre management both with Kwik-Fit Fleet and most recently Fleet Tyre Network.

“We are truly delighted to welcome Marcus to the Philip White Tyres Group,” stated Liam White, wholesale director. “It is an exciting time for our business, Qingdao Sunwide Tyre Corp Ltd have entrusted PWT to develop sales into Ireland for several years, and have now shown their faith and commitment by agreeing exclusive import rights to PWT for mainland UK.”