Two PRCA Dare Awards for Protyre tyre safety campaign

Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.

The campaign ran in October 2017 to support TyreSafe’s annual Tyre Safety Month. The main focus of the campaign was a video that demonstrated the real-life importance of tread depth on tyres demonstrated by super-vlogger Shmee150 and Who’s the Mummy blogger Sally Whittle.