Robust motorcycle sales in June

“Following a turbulent few months, it is encouraging to see that the motorcycle market bounced back in June with registrations up 7.8 per cent”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK, commenting on figures published by the Motor Cycle Industry Association.

Almost 1,000 more machines were put on the road this month compared to the same period last year. Year to-date, the market is also up 2 per cent on 2017.

Most power sectors performed well, with the exception of the sub-50cc models which have seen an ongoing downward trend. The Supersport sector saw a decline of -20 per cent. In recent years the naked bikes sector which covers all power ranges has performed well and now accounts for over 31 per cent of all bikes registered and sold so far this year.

In 2018, we have also seen a decline in the mid-range power machines (651-1000cc), so it positive to see that June marked a modest 1.8 per cent increase for this particular sector, however year to date the sector is still -12 per cent down.

Latham continued, “Manufacturer-wise, Honda topped the list this month with 2,439 registrations, followed by Yamaha in second position with 1,491 sales, and BMW in third position, registering 1,358 machines and again making the R 1200 GS model their best seller

“Dealers are optimistic that the market will pick up over the coming months, especially with the summer months among us, making this a peak time for consumers to purchase new bikes”.