Peter Nicholls joins Omni United

A sign that Omni United intends to increase its activities in Europe may be seen in the appointment of Peter Nicholls as the company’s Vice-President of Sales (Europe). He began in the role this month, coming to the Singapore-headquartered firm from SD International, where he served as sales and marketing director for more than 12 years.

The Omni United product portfolio includes its flagship Radar Tires brand, Patriot Tires and American Tourer. In addition, the company distributes and markets Roadlux, Speedways and Birla Tires exclusively across different geographies.