New aftermarket VPs at Alliance Tire Americas

Alliance Tire Americas has strengthened its aftermarket business with two new key appointments. Allen Lyons has been named vice-president of Aftermarket Sales, West and Canada, and that Seth Walters has been promoted to vice-president of Aftermarket Sales, East.

Lyons joins Alliance Tire Americas from Cummins, Inc., where he held several positions over a ten-year period, most recently as director of sales and marketing. Walters joined the tyre maker in 2010 as director of supply chain and has held a number of positions within the company; earlier in his career he spent a decade at Bridgestone.

“Allen and Seth bring tremendous energy, deep knowledge, and outstanding business and customer skills to our growing business,” says Dhaval Nanavati, president of Alliance Tire Americas. “Their new roles reflect their contributions to our OneATA sales strategy, which combines the strengths of our Alliance, Galaxy, Primex, and Constellation brands along with our representation of Aeolus truck tyres in the US. In their new positions, Seth and Allen will help us excel in our next phase of growth.”