It’s a tyre, it’s a speaker…Pirelli joins forces with iXOOST

We don’t know how we’ve lived this long without one: iXOOST has launched a Bluetooth speaker that resembles a Pirelli Formula 1 tyre. The tyre/speaker is the result of a partnership between the tyre maker and high-end car audio specialist iXOOST to “create a new sound experience inspired by motorsport.”

The Pirelli P Zero Sound by iXOOST is described as a “mini tyre that sets new standards of design and technology, travelling its own road when it comes to music.” Its acoustic system includes an amplifier with a 100-watt digital signal processor and is equipped with a 100-millimetre midwoofer as well as a 25-millimetre silk tweeter. The whole system is made entirely in Italy by iXOOST and features hand-crafted unique touches and attention to detail.

With 4.0 Bluetooth APTX technology, Pirelli P Zero Sound can connect wirelessly to smartphones and other compatible devices, enhancing the audio signal in wireless mode and ensuring the best possible playback. Pirelli P Zero Sound is made in nine different colours that reflect those used to distinguish each different race compound.