Sainsbury’s, Asda and truck tyre tariffs

At the end of April the UK’s second largest supermarket Sainsbury’s announced that it is merging with the Walmart-owned Asda supermarket. The goal? To push first-placed Tesco off the top-spot and to give the newly combined chain better access to different geographic areas and consumers. Strange as it may seem at first glance, this story can be read across to the tyre market in general and the truck tyre segment in particular (click here for complete coverage on developments associated with the recently initiated European anti-Chinese truck tyre import tariffs).