Autopromotec expanding internationalisation efforts

Autopromotec 2019’s organisers have announced the start-up of projects aimed at enhancing the international profile of the fair and at supporting the supply chain of automotive products and Made in Italy in the approach to foreign markets. Autopromotec 2017 posted record numbers in terms of total exhibitors (1,599, +4.5% compared to the 2015 edition) and industry professionals (113,616, +9% compared to 2015).

There were also impressive data on the edition’s international participation, in witness of the exhibition’s increasing global dimension: in 2017, 43 per cent of the exhibitors were from abroad (representing 53 countries), as well as 23,807 professionals.

With this emphasis on global development, an agreement was signed in early May between Autopromotec and M&T Consultancy, a consulting firm specialised in international business development. For the last few years, the firm has provided support to institutions, business networks and companies in the analysis of foreign markets and how to gain positioning on them. Thanks to this agreement, Autopromotec and M&T have recently started up the project “Autopromotec Follow Me – International Projects” to promote knowledge of foreign markets, projects for exhibiting in collective areas at specifically targeted international exhibitions.

Renzo Servadei, CEO of Autopromotec, comments: “The goal we’ve set is to implement a pathway that allows businesses to seize the opportunities and challenges offered by an ever more globalised market. Through this project, Autopromotec aims to support exhibitors by accompanying them on international markets, and at the same time further increase the participation of foreign buyers in the Bologna trade exhibition”. The project, as a result, will not only give an added boost to the international promotion of the biennial exhibition, but also directly involve the companies in the automotive supply chain, who will be offered constantly updated proposals on accessing developing markets, at competitive costs and with the institutional support through ITA (Italian Trade Agency) funds and the support of a network of contacts, result of the success of Autopromotec.

The “Autopromotec Follow Me – International Projects” will be coordinated by Emanuele Vicentini, former Brand Manager of Autopromotec and currently Project Manager at M&T.