Kirkby positioning Pirelli as premium truck tyre offer

Prometeon Tyre Group UK Ltd has selected Kirkby Tyres as a truck tyre wholesale partner, with the goal of enhancing its UK distribution capabilities.

With the addition of the Pirelli TBR range, Kirkby Tyres will be now be offering a full-tier commercial product portfolio from value tyres, right through to premium.

Gordon Rosenthal, chairman of Kirkby Tyres highlighted: “Kirkby Tyres have invested significantly in state-of-the-art warehousing and systems. This development has enabled us to expand our product portfolio, most notably with the addition of a new flagship premium brand, Pirelli. With today’s rapidly changing TBR market, we feel confident that our partnership with Prometeon and the Pirelli range will help provide our dealers will an excellent choice of quality product.”

According to the two companies, the full Pirelli range will be stocked and delivered nationwide by Kirkby Tyres.