B+B Reifencenter to distribute Triangle tyres in Germany
(l-r) Matthias Kroll, purchasing manager tyres and wheels at B+B, and Mirco Spiniella, business development director for Europe at Triangle
Triangle Tyre has signed a distribution agreement with wholesaler B+B Reifencenter for the German market. Triangle stated that the agreement is part of its strategy to increase its presence across Europe. This also encompasses a renewed range of improved car tyres.
Robert Baumann, who leads B+B alongside business partner Dirk Bernhardt, stated that Triangle is “the right partner for B+B,” adding that the Schwerin-based distributor is “looking forward to working with Triangle’s European team and establishing a win-win cooperation.”
Mirco Spiniella, business development director for Europe at Triangle added: “We are very proud to enter the most important European market with such a quality and professional partner… We have analysed the market for a while before taking this strategic decision, but we are now ready to face the challenge and support the growth of both companies.”
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