Armstrong tyre brand returns to Europe

It’s been dormant for a long while, but now Armstrong is back: Partnering with Netherlands-based tyre wholesaler Van den Ban, this week Zafco launched the next generation of Armstrong tyres at The Tire Cologne.

Armstrong Tire, established in the USA in 1912 by George F. Armstrong, was once a Fortune 500 company. Returning the brand from its hiatus, Zafco executive director Zafar Hussain comments: “We want to stay true to the Armstrong legacy of craftsmanship, which is why we set up a brand new state-of-the-art non-Chinese manufacturing facility with the best German and Japanese machineries to produce premium and top-class passenger car and truck/bus quality products. Every single tyre that leaves our factory undergoes an x-ray to ensure the highest quality.”

The summer passenger tyre range includes a line-up of three patterns: Blu-Trac PC, Blu-Trac HP ultra-high-performance range and the Tru-Trac SU range for SUVs. Zafo comments that the Tru-Trac name is “a homage to the highly popular Armstrong Tru Trac pattern from the 20th century.”

The Armstrong Tire passenger and light truck range comes embedded with the ‘Tuff 360 Warranty Program,’ a warranty inspired by Armstrong’s beloved mascot, Tuffy the Rhino. Besides a competitive Manufacturer’s Warranty, Tuff 360 also offers Mileage Treadwear Warranty up to 75,000 kilometres, as well as a 30-Day No Questions Asked Money Back Guarantee.

The stated goal of Zafco and Van Den Ban’s partnership is to combine their unique strengths as a manufacturer and distributor to bring Armstrong tyres to Europe.”With Armstrong we add another value to our portfolio. And we create value for our customers based on heritage and future continuity and on a large range and quality,” adds Frans van Lenten, managing director of the Van den Ban Group.