SITL award for Michelin’s MyBestRoute

At the Innovation Awards Ceremony held at the SITL transport and logistics exhibition in Paris last Wednesday, companies were honoured for their latest and greatest in six awards categories. Michelin Solutions’ MyBestRoute application was declared winner of the Technologies and Information Systems category.

MyBestRoute is a web application dedicated to transport professionals for Fleet Operations Managers that calculates routes and all associated costs. It makes it possible to calculate in just a few clicks the cost of use of different routes and the quantity of CO2 that would be emitted, taking into account the configuration of the vehicle and load. Michelin notes that these are characteristics that “correspond perfectly to the criteria for the Technologies and Information Systems category,” which rewards “a logistics information management solution that, through its technological relevance, makes it possible to tangibly optimise the supply chain through a better interface between different links and actors that compose it.”

The jury, formed from major decision-makers in the retail and supply chain logistics industry, appreciated the ease and speed of use as well as the precision of the results, which incorporate the key parameters required by the professionals of the transport industry. A detailed comparison of options allows the operations manager to choose and remember his route according to his priorities. The application facilitates route planning and incorporates the generic configurations of the vehicles that can be modified by the manager to be more representative of his fleet.

Denis Joubrel, Europe Director of Michelin’s Services and Solutions Business Line, received the SITL Trophy on behalf of the Michelin Group, commenting: “We are very pleased to receive this award on behalf of Michelin’s teams. The services we co-develop with our customers meet the real needs of the profession and help improve their overall performance and reduce operating costs.”

This SITL innovation award follows the Road Safety Innovation Award that was won by Michelin in February for other new services presented at the Solutrans show. These dedicated driver applications digitalise and simplify vehicle inspection, training and driver motivation tools.