Toyo Tire & Rubber to adopt new trade name

A resolution was passed at Toyo Tire & Rubber Co. Ltd.’s Board of Directors meeting on 15 February to change the company’s trade name to Toyo Tire Corporation. This new name will be adopted as of 1 January 2019, provided that a proposed partial amendment to the firm’s Articles of Incorporation is approved at the Toyo general meeting of shareholders on 29 March.

According to Toyo Tire & Rubber, the decision to change its trade name to Toyo Tire Corporation reflects a focus of the Mid-Term Plan 2017, specifically the prioritising of mobility as the core of the company’s business. In addition, Toyo says the intended change is related to a wish to “further accelerate the increase in corporate value by expanding the global business and strengthening the brand business.”